e.l.f. Magnificence And Alicia Keys Accomplice Up For New Skincare Line

Grammy-award profitable singer and songwriter Alicia Keys is partnering up with magnificence model e.l.f. Magnificence to launch her personal skincare assortment. The dermatologist-developed, cruelty-free merchandise will launch in 2021.

In a press release, e.l.f. Magnificence described the road as “an inclusive perspective, an genuine voice, and a line of skin-loving, dermatologist-developed, cruelty-free merchandise. The approach to life magnificence model goals to deliver new which means to magnificence by honoring ritual in our each day life and training intention in each motion.”

“Alicia isn’t just an icon, she is an inspiration. Her perspective on magnificence is soulful and timeless. Collectively we’re portray the very best imaginative and prescient to blaze a brand new path in magnificence,” provides Kory Marchisotto, Chief Advertising and marketing Officer, e.l.f. Magnificence and President of the New Way of life Magnificence Model with Alicia Keys. “Alicia conjures up tens of millions of individuals on a regular basis. And now, greater than ever, the world is craving a imaginative and prescient that’s greater than pores and skin deep.”

39-year-old Keys is having a busy yr. Along with asserting the brand new e.lf. Magnificence collaboration, Keys may even be becoming a member of the Netflix household, producing a brand new romcom starring Christina Milian.    

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