Brown Is Fall’s “It Girl” Color— These Are the Chicest Pieces to Rock

A new season means new trends, and this fall, you’ll be seeing plenty. From cowhide print everything to utilitarian barn jackets, there’s no shortage of fresh styles to try out.

Another trend you’ll be seeing a ton of this fall? The color brown.

While the autumnal hue is always popular this time of year, in 2025, you’re going to see it literally everywhere. So, if you’re shopping for fall wardrobe must-haves, you know what color to get your new pieces in.

Want a timeless trench coat? Brown is the obvious choice. Searching for a pair of new suede boots? Grab ’em in brown. Need a versatile dress that you can wear to the office and drinks afterward? You already know what I’m going to say…you need it in brown!

In fact, you can pair all of these pieces together to create an ultra-chic monochromatic look (you’re welcome).

You heard it here first: brown is the “It Girl” color of fall 2025. Shop the best brown pieces from Abercrombie, Banana Republic, Amazon, Old Navy, and more.