Why Kylie Jenner Was Chosen to Wear Victoria’s Secret Fantasy Bra

Kylie Jenner is keeping up with the Angels.

The Kardashians star made made her Victoria’s Secret Fashion Show debut on Oct. 18, becoming the first non-Angel to model the famed Fantasy Bra after the lingerie piece’s eight-year absence from the catwalk. 

In donning the $50 million bustier—which featured a yellow diamond centerpiece worth $22 million alone, as well as 4,410 other natural diamonds—she joined the ranks of past models such as Gisele Bündchen, Heidi Klum, Tyra Banks, Adriana Lima, Alessandra Ambrosio and Candice Swanepoel who were bestowed the prestigious runway honor.

So, why did Victoria’s Secret choose to Jenner for this year’s show-stopping moment?

“Kylie really extends beyond fashion, beyond culture, beyond TV, beyond one singular thing,” Victoria’s Secret chief creative officer Adam Selman explained in a Vogue interview published Oct. 18. “That’s the exact same thing that we do. Like, the show is so big, it’s true entertainment, and I think that she is a great catalyst for that.”

“She’s really created her own culture, which—how many people can say that?” he continued, explaining that the “big idea for the show was fandomonium.”