Sync or swim: How TV reveals like Love Island are breaking new bands

Final week, a two-year-old cowl of En Vogue’s Do not Let Go (Love) turned the UK’s most sought-after track.

Recorded by rising singer-songwriter Lusaint, the observe was looked for 23,000 occasions in 24 hours on the music-discovery app Shazam – breaking Florence + The Machine’s document for probably the most Shazams in a single day.

Inside hours, the track jumped into the iTunes obtain chart at quantity 23; and by the tip of the week, Lusaint was within the prime 10 of Spotify’s viral track chart.

All of this got here off a single play, lasting just a few seconds, as Michael and Amber fumbled their first kiss on Love Island.

“Not fairly positive how this has occurred,” the Manchester-based singer instructed her 726 Fb followers. “What a loopy few days.”

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