EADEM’s Transformative Skincare Merchandise Are by and for Girls of Coloration
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EADEM was born when two beauty-obsessed girls of shade linked over their need to extend illustration within the trade via a line of skincare merchandise specifically made for melanin-rich pores and skin.
“At EADEM we middle pores and skin of shade for bareskin confidence,” co-founder Alice Lin Glover says. “Our mission is to redefine magnificence requirements and problem the sweetness trade to push past tokenism with our Good Melanin™ Advanced: a first-of-its-kind know-how, designed for— and examined on— pores and skin of shade.”
Simply as EADEM is a outstanding magnificence label with merchandise tailor-made in the direction of the wants of individuals of shade, additionally it is a drive of community-building.
“A key platform to amplify this mission is our on-line journal (we truly launched it even earlier than our product line), which spotlights the untold tales that bind us collectively,” Alice continues. You’ll be able to learn EADEM’s compilation of essays of their journal, CODE SWITCH. The tales, which discover Black id, typically in reference to magnificence, resonated strongly with EADEM’s co-founder, Marie Kouadio Amouzame and are nothing in need of lovely.
Whether or not you are in search of a cleanser that magically unclogs pores or a darkish spot serum that reduces hyperpigmentation, EADEM has merchandise for each skincare concern, with melanin-rich pores and skin on the forefront of their formulation. Hold studying to buy a few of their revitalizing skincare merchandise from Sephora, all Black Historical past Month lengthy and past.